Adidas Originals & fashion designer Jeremy Scott reprise partnership

Adidas Originals and Jeremy Scott have joined forces to reignite their iconic partnership. Reprising his role as creative collaborator, Jeremy Scott is set to bring his inimitable lens to an ongoing series of projects over the coming seasons, each time reimagining adidas’ suite of apparel, footwear and accessories in quintessentially playful fashion.

In 2003, Adidas and American fashion designer Jeremy Scott first came together at a time when designer sportswear collaborations were virtually unheard of — establishing what would go on to become one of pop-culture’s most talked about creative partnerships, said Adidas in a press release.

In the years following, Adidas Originals by Jeremy Scott amassed a cult fanbase as the unparalleled designer continuously pushed the boundaries of fashion and sportswear with his playfully avant-garde, tongue-in-cheek takes on a number of the brand’s classic archival looks while creating new icons for the brand.

“Partnering again with Adidas feels like a homecoming and I’m thrilled to be home!” said Jeremy Scott.

The first iteration of the new Adidas Originals by Jeremy Scott partnership will arrive in Fall 2021.

Fibre2Fashion News

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