Antaran aims to create upskilled group of artisan entrepreneurs

Antaran, an initiative by Tata Trusts in India, aims to create an upskilled group of artisan entrepreneurs who redefine craft as not just a means of livelihood but to develop brand value. It leads the way for growth of skills as a mode to empower communities and preserve their rich cultural heritage, according to Sharda Gautam, zonal head at Tata Trusts.

“With the learnings of phase 1 of Antaran, we are hoping and working towards a larger goal and hope that Antaran 2.0 will take other lesser-known clusters and crafts into its fold,” Gautam told Fibre2Fashion in an interview.

He added that the initiative is committed to facilitating methodologies that are effective and customised to suit the pace of growth for home grown small businesses.

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