French fashion brand LVMH & Google partner for cloud-based innovations

French fashion brand LVMH and Google Cloud have announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons — the company’s individual luxury brands — to create new, personalised customer experiences that foster long-term growth.

The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognised positions in their respective markets. It will assist Maisons’ human talent by providing new AI and machine learning (ML) technologies that not only will improve business operations by enhancing demand forecasting and inventory optimisation, but also will elevate customer experiences through personalisation—while meeting LVMH’s strictest privacy and security requirements.

As AI will increasingly touch every part of the value chain at LVMH, from product development to supply chain, to the interfaces with employees, partners and customers, LVMH will leverage Google Cloud’s cutting-edge cloud technology and world-class AI/ML tools to enable the development of new business use cases at scale, addressing the highest standards of Maisons’ customers.