India’s Flipkart eliminates single-use plastic packaging
Flipkart, India’s e-commerce marketplace, has eliminated all single-use plastic packaging used across its fulfilment centres in India, delivering on its commitment to move to plastic-free packaging in its own supply chain by 2021.Flipkart is a leading digital commerce entity and includes group companies like Myntra, Flipkart, Cleartrip, and others.
The plastic elimination has been achieved across more than 70 facilities of Flipkart spread all over India, where Flipkart has eliminated single-use plastic packaging by introducing the most scalable sustainable alternatives such as eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps with carton waste shredded material and 2 Ply roll to name a few.
Throughout this process, Flipkart has also ensured that it is fully compliant with all EPR regulations and through its network of recyclers, the equivalent quantity of single-use plastic going to consumers is fully recycled, Flipkart said in a media statement.
Having achieved this milestone, Flipkart is now actively working with its seller partners who fulfil customer orders directly from their locations to educate them and enable them to move towards alternative materials. Furthermore, Flipkart is actively working with the ecosystem to understand how it can best implement other initiatives to create a more circular economy for plastics so that the entire ecosystem can move towards a more sustainable future. Through proactive interventions and guidance, Flipkart has already achieved a 27 per cent reduction in the use of single-use plastic packaging in its seller fulfilments.