Myntra’s ‘Taavi’ witnesses 2.5x growth during pandemic

Myntra’s art and handicrafts brand, ‘Taavi’, witnessed 2.5 times growth during the pandemic since its inception, the company said. The Bangalore based firm, which works with over 10,000 artisans is likely to associate with 5000 more artisans this year.

“The increase in customer demand for comfort wear, led us to diversify our offerings and launch the loungewear vertical,” said Manohar Kamath, Chief of Myntra Fashion Brands, said.

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