Sports brand Puma India extends partnership with Yuvraj Singh

Global sports brand Puma India has extended partnership with former Indian cricketer Yuvraj Singh, who has been associated with the brand for over a decade. Moving from cricket to the fast lane, Yuvraj will now be seen in a new avatar as the face of Puma Motorsport in India, showcasing his passion for fast cars and sports-inspired fashion.

With this, Yuvraj has joined the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt, the company said in a press release.

One of the most flamboyant cricketers on and off the field, Yuvraj has been living up to his reputation of being stylish, not just in his sense of fashion, but also the range of mean machines that adorn his garage. An ardent fan of Formula 1 driver, Max Verstappen, Yuvraj keenly follows Scuderia Ferrari Formula1 team.

“I share a long and fruitful relationship with Puma, it’s like family. They have supported me through every point of my career—highs as well as lows. I am excited to continue working with the brand, blending my love for fast cars and style through Puma’s motorsport–inspired collection,” said Singh.

Globally, Puma is associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport and Porsche Motorsport. With India being one of the biggest markets for Puma motorsport, the brand looks to capitalise on the growing demand for streetstyle products inspired by performance gear.

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