Swedish apparel retailer H&M partners with Japanese brand Toga

Sweden-based apparel retailer H&M has announced a collaboration with the Tokyo-based independent luxury label Toga. The collection will comprise reimaginings of Toga’s archival hits for men and women, given contemporary twists. Founded in 1997 by Yasuko Furuta, Toga has an experimental take on wardrobe classics, defined by a genderless approach to fashion.

Toga favourites — hybridised trench coats, deconstructed striped shirts, plissé skirts, dresses with clever cut-outs, and exacting tailoring — are all at play in the Toga Archives x H&M collection, the two companies said in a joint press release.

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