Swedish brand H&M & Indian label Sabyasachi to launch new collection

Swedish apparel retailer H&M and the iconic Indian designer Sabyasachi, known for his passion for juxtaposing traditional Indian style with contemporary design, are all set to launch their collection this week. Consisting of both womenswear and menswear, Sabyasachi x H&M collection is eclectic, bohemian and takes cues from India’s rich textile and craft history.

The new collection is the perfect modern statement for glamourous loungewear for fashion lovers who want a chic yet eclectic ensemble, the two entities said in a joint statement.

For women, key pieces such as the long flowy dresses and kaftans are to be worn in layers and mixed up with lots of accessories. The Henley shirt, the high waist wide chinos and the photographer jacket are key pieces from the men’s collection. Finely crafted accessories and shoes accentuate the full looks.

A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation with meticulously crafted vintage block prints and multicolour silhouettes.

“I am happy to announce the new launch date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Due to the complexities of the COVID-19 situation, we had to put the launch on hold but I’m eagerly looking forward to bringing this ready-to-wear collection that will bring relaxed sophistication to everyday life in an understated yet glamorous style,” said Sabyasachi.

“At H&M, we are thrilled about the launch of our collaboration with iconic Indian designer Sabyasachi.  At a time like this, we believe people value the use of homegrown crafts and textiles more than ever and that’s something no one can do better than Sabyasachi. We look forward to taking this stunning collection to as many people across the globe as we can,” said Maria Gemzell, head of new development, H&M.

The Sabyasachi x H&M collection will be available worldwide from August 12, 2021.

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