Swedish start-up Bambuser wins LVMH’s 2021 Innovation Award

Fashion house LVMH has announced Bambuser, a startup specialised in Live Stream Shopping, as the winner of the 5th LVMH Innovation Award during a dedicated award ceremony held recently. Bambuser can benefit from a 6-month personalised support as part of LVMH’s accelerator programme, ‘La Maison des Startups’, based at the Station F startup campus in Paris.

Bambuser helps brands host live shopping sessions online, with influencers or sales associates. These shows are hosted natively on the brands’ websites, enabling them to own the look and feel of the experience and manage conversations, data and check-out.

The startup was chosen as the overall winner by Bernard Arnault, chairman and CEO of LVMH, Toni Belloni, LVMH Group MD, and the members of the selection committee, Bambuser said in a press release.

For the 2021 Innovation Award, more than 850 entries were received from around the world. A total of 28 startups from 12 different countries were selected as finalists, notably reflecting their ability to enhance the customer experience.

“Innovation is an absolute obsession at LVMH. It’s what lets us continually heighten the appeal and desirability of our Maisons. We fuse luxury and technology together, and the finalists of the 2021 Innovation Award will bring us their capacity to nourish this encounter even more. Their entrepreneurial spirit joins and inspires our own,” said Belloni.

“At Bambuser we are on a mission to change retail. We are so proud to contribute to do this with the LVMH Group. Any startup needs more than just a mission to succeed: a dedicated and highly skilled team that doesn’t take no for an answer, and that one important customer who believes in you and wants to trailblaze with you, and that is what LVMH is to us,” says Sophie Abrahamsson, chief commercial officer, Bambuser.

The LVMH Innovation Award was held on the third day of the 2021 Viva Technology show, a key event for the world’s innovation ecosystem and one of Europe’s biggest startup and tech events.

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