Victoria’s Secret drops Angels; overhauls brand with The VS Collective

American lingerie and clothing retailer Victoria’s Secret has dropped its ‘Angels’ and announced the creation of two new partnerships – The VS Collective and The Victoria’s Secret Global Fund for Women’s Cancers – as it continues its evolution as part of its revamped marketing model. The new partnerships are designed to positively impact the lives of women.

The VS Collective is a group of accomplished women who share a common passion to drive positive change. Among the first to join The VS Collective are mental wellness supporter and model Adut Akech; journalist, photographer and GirlGaze founder Amanda de Cadenet; world champion free skier and model Eileen Gu; LGBTQIA+ activist, pay equity crusader and professional soccer player Megan Rapinoe; body advocate, community creator and model Paloma Elsesser; actor, producer and entrepreneur Priyanka Chopra Jonas; and LGBTQIA+ activist, actor and model Valentina Sampaio.

Through social, cultural and business relationships, The VS Collective will work to create new associate programmes, revolutionary product collections, compelling and inspiring content, and rally support for causes vital to women, the brand said in a press release. Among the first initiatives, the founding members of The VS Collective will share their stories in a recurring podcast hosted by broadcaster Amanda de Cadenet.